Developmental workshops and concerts of new musicals happen all the time, but rarely does a Broadway-bound show do test performances in Boynton Beach. Call it a way-out-of-town tryout.
Unusual, perhaps, but it is a natural choice for a musical version of Susan Seidelman’s 2006 film comedy Boynton Beach Club, the tale of six South Florida seniors who meet at a bereavement support group and start their lives over after the death of their spouses.
This weekend, Feb. 10 to 12, the show gets four readings at the Park Vista Theatre.
Why here? In addition to being the home of Seidelman’s mother, Florence, who originated the idea for the film and also produced it, Boynton Beach has a potential audience that is a mirror image of the show’s onstage characters.
The Boynton demographic is "reflective of an audience you could find in Sarasota or Tampa, places where there is a larger population of people over 55," explains Seidelman. "Arizona, Las Vegas – all the places where the movie did really well."
Oscar-nominated Seidelman is best known for writing and directing such films as Desperately Seeking Susan and Making Mr. Right. She readily concedes, however, that the musical theater world is totally alien to her.
It would never have occurred to her to turn Boynton Beach Club into a stage show, until she got an email from the songwriting team of Ned Paul Ginsburg and Michael Colby soon after the movie was released.
"I guess they heard music when they saw it," she says. "I knew nothing about theater and I knew nothing about musicals. But as I started hearing their songs and learning how librettos are different than movie scripts, I sort of got into it."
As composer Ginsburg recalls, he had a feeling that Seidelman’s film would make a good musical even before he laid eyes on it. "I saw the ad in the paper for Boynton Beach Club and I said, ‘That looks like a musical.’ The ad copy, the picture, I just had a hunch about this one."
Seeing the movie only increased his enthusiasm. "Because it’s full of emotions," says Ginsburg. "And characters that we haven’t seen on a musical stage a lot – modern, older adults."
As theater veterans Ginsburg and Colby began writing the musical score, they approached a few playwrights about adapting the screenplay. For one reason or another, though, they came up empty.
"There were certain people that we wanted for it who weren’t available, there were other people whose ideas I didn’t necessarily agree with," notes Seidelman. "One thing I thought was really important and I hope it works, is that this be an ensemble. It’s not just one man and one woman’s story, it’s about this group."
So somewhat reluctantly, Seidelman – who had co-written the movie’s screenplay – took on the chore of penning the musical’s book.
On the differences between the movie and the show, Ginsburg says, "The screenplay moves along in little increments, little episodic moments. We jettisoned a lot of that in favor of big moments. When you get rid of those other things, you have room to make the musical moments special. And there are also some plot points that are brand new. It is not the screenplay put onstage. It’s a musical."
By 2009, they had a score of 15 or 16 songs and a draft of the book. But as Seidelman soon learned, they were only beginning. "Unlike a movie, where once you get the financing together, you film it and then you can kind of weed it out in the editing, here you edit it up front," she explains. "It’s hard to get the money to make a movie, but once you get it, it’s boom!, you go. You film it and you instantly know what’s working or not. This, because it’s live, it’s just a whole other kettle of fish."
Boynton Beach Club, the musical, has already had two staged readings in New York, about a year apart, attended mainly by the writers’ friends and neighbors, as well as invited theater insiders.
That audience liked the show from the start, but Ginsburg knew further work was needed. "We had some structural problems with the first draft. The placement of songs," he says. "We’ve also thrown out about three or four songs. The biggest challenge was bringing the stories together and keeping them balanced. It took us two or three shots before we got the stories unified."
Ready for public test
So now, more than four years after they began writing the show, the creative team believes it is ready for the paying public and an out-of-town test in Boynton Beach, a non-traditional step for such a venture. As Ginsburg puts it, "This one-week reading where the cast rehearses in New York and performs in Florida is very unusual, one of the most ambitious developmental projects that Actors Equity has sanctioned."
The show has been able to attract a 13-member cast of Broadway veterans, including Alan Campbell (Sunset Boulevard), Heather MacRae (Falsettos), Janice Lynde (Pippin) and Barbara Walsh (Big). They, in turn, hope to attract financial investors and perhaps a seasoned producer.
Theatergoers will have an opportunity to offer their opinions of the show at a post-show feedback session after this Saturday’s matinee. "We want to see how people down there react to it, whether we have to reshape anything or add jokes," says Ginsburg. "Since the last one, a couple of years ago, we’ve made some significant changes and we want to see if we have it in the appropriate shape now."
If so, Boynton Beach Club could take its next step toward Broadway. "I think anyone who writes for the musical theater would like to see their show get to Broadway," says Ginsburg, "but we’re not trying to get there instantly. I think we’d like to get the show out to the country and see how it takes in other cities and try to build some momentum. Then if it makes sense to play the show in New York, then by all means."
Seidelman is well aware, however, that unlike a movie, if the show does not please a few critics in New York, her years of work and the investors’ money could evaporate overnight.
"I think it’s crueler than the movies," she says. "If a movie doesn’t work, you still have the DVD, there are other lives for it if it doesn’t work theatrically. But here, if it doesn’t work, that’s it, you’ve got nothing."
Still, its creative team remains optimistic.
"It’s a very entertaining show, with comedy, with song, with some heartfelt moments. And we have a terrific cast of Broadway veterans," suggests Ginsburg. "It’s not just fluff. It’s got a message and it ends on a real high. If audiences down in Florida react to it the way some of the audiences in New York have, they’re going to have a great time."
‘BOYNTON BEACH CLUB’
Park Vista Theatre, 7900 Jog Road, Boynton Beach. Friday, Feb. 10 through Sunday, Feb. 12.
Tickets: $25
Contact: (561) 738-0552