When wine tasting and social media meet, it’s called TasteLive. The Swirl Girls call it a sweet match.
The four of us have been a part of multiple TasteLive tastings www.TasteLive.com for about a year now. Here’s how it works: The organizers of this “real-time, event-based social network…for presenting products with taste” ask for participants to pair with certain wineries. If we accept, then we’re sent a number of wines the day before, or the day of, the live Twitter tasting.

Oak barrels stacked in the caves at the Benziger winery. (Lynn Kalber/The Palm Beach Post)
At 9 p.m., we gather and uncork the wines, pass out glasses, rev up the computer and begin. On the TasteLive web site, we are one of several spots in the country all tasting the same wines at the same moment. It works pretty darn well. The TasteLive organizers are energetic, fun and totally professional about the groups they gather together.
The wineries are on Twitter during the tastings, too, and answer questions about wine composition, wine price, bottling or anything else we ask them. It’s a good chance for interaction with winemakers; their stories are fascinating and the wines are usually pretty terrific.
So it was a couple of weeks ago, when we lined up with Sonoma’s Benziger wines at a TasteLive event. There was a real-time video interview with Mike Benziger, along with the real-time Tweeting. We had six different wines to taste, including two vertical tastings (same wine, different year). There were eight tastings going on all over the country.
I visited the biodynamic Benziger winery in 2009, on a trip to Sonoma and Napa. The winery is in a gorgeous hillside setting, with oak barrels stacked in caves, and offers a nice tram tour and tasting in the pretty white compound of buildings. I was impressed with the whole tour and definitely the tastings – Benziger turns out some fantastic wine.
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