
Five films debut in wide release this weekend: 'Lottery Ticket', 'Piranha 3-D', 'Nanny McPhee Returns', 'The Switch' and 'Vampires Suck'.
First off, it looks like we can basically call the summer movie season over — instead of high-concept, high-profile releases, we’ve got a huge, varied menu of genre pictures, with the possibility none of them will overtake movies already in theaters for the box office title.
We’ll take a quick look at the success and failure stories of the summer in a little bit here, but first, let’s see which films might make a dent in the box office this weekend.
Five films make wide-release debuts this week: The Switch, a comedy about artificial insemination with Jennifer Aniston and Jason Bateman; Nanny McPhee Returns, a family sequel about a magical minder of bad kids featuring Emma Thompson; Lottery Ticket, an ensemble comedy starring Bow Wow and Ice Cube; Piranha 3-D, a remake of a horror cult classic about the deadly fish, and finally, Vampires Suck, a parody of the Twilight franchise.
Of the five, four are doing very well in terms of searches on Flixster, the social-media movie site. The leader here is The Switch, which is also doing well among females and is doing about 15 percent better than the similarly themed The Back-Up Plan, the Jennifer Lopez comedy from March which ended up pulling in more than $37 million according to Box Office Mojo.
After that it’s Lottery Ticket, Piranha 3-D and Nanny McPhee Returns. Despite Vampire Sucks’ Wednesday opening, it’s still behind two yet-to-be-released films, Alpha and Omega (an animated film about wolves arriving Sept. 17) and Machete (a Robert Rodriguez-helmed action picture coming Sept. 3).
(And then there’s the real bad news — all five openers are lagging behind The American, which stars George Clooney as an assassin and arrives Sept. 1.)
Now, will any of these overtake The Expendables or Eat Pray Love at the box office? Might be difficult — the film with the best chance seems to be The Switch, and even with Aniston and Bateman giving it star power, it doesn’t seem to be catching enough eyes.
Two things to consider here: At least one site, Nerve.com, loves the chances of both Piranha 3-D and Lottery Ticket. I’m going to say they’re half-right — Piranha 3-D seems to use the 3-D gimmick the way it was intended: to show danger flying right at your face. This isn’t to say Lottery Ticket won’t do well — the premise is funny enough and the cast is pretty solid across the board.
Also, of last week’s openers, Scott Pilgrim vs. The World had the most positive post-film scores from moviegoers — 82 percent positive from Flixster users, compared to 72 percent for The Expendables and 59 percent for Eat Pray Love. This may mean Scott Pilgrim could see its position (fifth last week) actually improve.
If I had to pick a top-five for the weekend, let’s go with:
1. The Expendables
2. The Switch
3. Piranha 3-D
4. Scott Pilgrim
5. Lottery Ticket
Let’s check out critical numbers now. The film with the highest score so far on Rotten Tomatoes, in a bit of an upset: Nanny McPhee Returns at 82 percent fresh, followed closely by Piranha 3-D at 80. Critics liked McPhee‘s attention to making sure this was fun for kids, while the few critics who ventured into Piranha enjoyed its tongue-planted-in-cheek attitude amid its incredible gore.
Both The Switch and Lottery Ticket scored a 37 percent rating. Critics point out that The Switch has few surprises and even less chemistry between its two stars, while Ticket is too infrequently funny and pretty much the same story as Friday or Barbershop.
Finally, there’s Vampires Suck, which scored a 0-percent fresh rating, or universally hated. Many filmmakers might be concerned with that, but this seems to be par for the course for the two directors of this film — Jason Friedberg and Aaron Seltzer, who also happened to make Meet The Spartans, Disaster Movie, Epic Movie and Date Movie, all of which were similarly slammed.
• A quick summer recap: Here are a few notes on what worked and what didn’t in Summer 2010.
Biggest grossers: Toy Story 3, Iron Man 2, The Twilight Saga: Eclipse, Inception, Shrek Forever After.
Biggest surprise: To me, it’s Inception, not because it wasn’t a big movie — it was. No, I think a lot of people might’ve been worried that the film’s winding, convoluted plot may have been too much for summer. Not even close on that one.
Biggest flops: You’d think The Last Airbender would be here, and you’d be wrong. In fact, not really all that close — several other pictures haven’t made their production costs back so far either. The four worst offenders: Robin Hood, which pulled in $105 million for a $200 million film; Prince of Persia: The Sands of Time, which took in $90 million for a $200 million movie; Cats & Dogs: The Revenge of Kitty Galore, which has so far gained $37 million for its $85 million budget; and the worst flop appears to be The Sorcerer’s Apprentice — $59 million to date for a $150 million budget. The Nicolas Cage ride into movie-star hell continues.
Biggest hit: A few films did so well they took in many times their budget. Even giant Toy Story 3, which cost $200 million to make, took in $400 million-plus so far. The three best, though? In third, with a budget of $69 million and an intake of $225 million so far — Despicable Me, the French-made animated comedy with Steve Carell. The top two are so close as to call it a tie, both making more than four times their budgets. They are Eclipse, which gained $296 million for a $68 million film, and the remade, Jackie Chan-starring The Karate Kid, which has seen $174 million in revenue for its frugal $40 million budget.
(Note: All figures for movie grosses and budgets from Box Office Mojo.)