CityPlace launches a weekly “sweet summer tweet” promotion today.

Each Wednesday around lunchtime, @cityplacewpb will tweet instructions on how to win summer items (swimsuits, sunglasses, flip-flops, etc.) from CityPlace retailers.

The first Twitter follower to check in at the store mentioned in the tweet will claim that week’s prize.

This week’s swag is a Sephora summer beauty package valued at $300: a full-sized bottle of the new Issey Miyake fragrance and an impressive selection of Laura Mercier cosmetics, including a Flawless Face Travel Kit, a Matte Bronzer Powder Compact, two mineral eye powders, lip stain, mascara, etc.

If you don’t win today, keep trying. The promotion will continue through July 22.

For more information and rules and regulations visit cityplace.com