The Palm Beach Post
By Orlando Sentinel   |  Events, Theme parks  |  August 04, 2010

Poll: Is the increase keeping you out of the park?

Walt Disney World is raising ticket prices once again, despite a still-weak economy that has the resort continuing to use discounts to lure travelers.

Disney announced Tuesday that it will raise the price of a one-day, one-park adult ticket to $82 — the first time any of Orlando’s theme-park resorts has charged more than $80 for a base ticket. It amounts to a 3.8 percent increase from the current $79 charge.

Annual passes for Florida residents will increase from $369 to $379, a 2.7 percent jump, while seasonal Florida passes go from $249 to $259, a 4 percent increase.

The resort will also hike prices for multi-day ticket packages, which it sells in far greater volume than single-day tickets. It will tack another $2 — from $52 to $54 — to the price of adding a “park hopper” feature to base tickets, allowing visits to multiple Disney theme parks in one day.

The new prices go into effect Thursday.

Disney typically raises ticket prices each year near the beginning of August. And while this year’s increases are smaller than last year’s for some shorter ticket packages, they are steeper than a year ago for the more-frequently sold packages of four days or longer.

For instance, the price of a five-day park hopper — one of Disney’s most popular ticket options — will rise from $280 to $291, an increase of 3.9 percent. The same ticket rose 2.9 percent last year.

Disney’s move could trigger a round of similar increases at Universal Orlando and SeaWorld Orlando. The theme-park rivals have traditionally raised prices in lockstep, though neither announced increases Tuesday.

“We’re not going to talk about our pricing strategies,” Universal spokesman Tom Schroder said.

“At this time, we have no plans to increase prices at SeaWorld,” added SeaWorld spokesman Nick Gollattscheck. “We run our business plan independently from the other theme parks.”

 

Will Disney World's latest price increase keep you from going to the resort?

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31 Responses to “Single admission to Disney goes to $82 on Thursday”

  1. JR says:

    This is completly OUTRAGOUS! The “Mouse” already makes ENOUGH! $ coming in from all 4 parks not to mention PARKING then food, hotels, shops, retail stores, dvd sales, oh yeah movies..do i need to go on? They should give Fl. residents a bigger discount. Lets face it who in this economy will just take a drive up to Orlando and see disney now? I used to do that often–not any more! Give us a break Disney you raised prices last year!

  2. John Doe says:

    So a family of 4 with children over the age limit for a childs ticket will pay $328.00 just to walk through the gate. This doesn’t include parking. Wow, thats alot of money for the average family.

    • Ed says:

      On top of the price you will still have to wait on long crazy lines for really cheesy rides! Bush Gardens and Universal have much better rides and a great line system for people staying at the resorts. You pay a little more but you get to jump to the front of the line while all the other cheapo’s wait in the regular line.

  3. rms says:

    i can’t use my “imagination” to understand how in a down economy you charge more to the people who can attend the theme parks, sounds like the use the same logic as the county commisioners

  4. rjs1943 says:

    Never going again…ever.

  5. Donald Olienechak says:

    people are in dire straights but who cares about the regular disadvantaged family Oh of course Greedy Disney Well in the good old US of A thats the norm people Our so called Representatives have the same problem Deep pockets to fill with lobbyist cash

  6. Rich R says:

    That’s it for disney. NO MORE!

    To pay $82 for the luxury of standing in line all day doesn’t seem like much fun.

    Then after you stand in line in the heat, ya want a cold drink. You’ll need a mortgage broker to arrainge the financing for that drink. Just too friggin funny for one day.

    NO THANKS!

  7. cj in psl says:

    THE COST OF ADMISSION, PLUS THE INFLATED COST OF THIER FOOD AND BEVERAGES AND THEY AREN’T THAT GOOD AND ITS TRUE YOU STAND IN LINE IN THE HEAT DURING THE SUMMER MONTHS FOR LONG PERIODS. THEY HERD YOU LIKE CATTLE.I can no longer afford to go there, or busch gardens or sea world, they have all increased thier prices for the same ole same ole.

  8. Well, the company should consider how many children can go to this place and experience the joy and fun if they would somehow lower the price of there services… Every child dreams of going to the Disneyland and experience the magic of Walt Disney World.

  9. Racist Disney says:

    They are only doing this to keep the hispanics (big families) and African Americans(lower income) out of the Disney parks. I for one will be now getting a yearly pass….

  10. ECOMONIC REALITIES OF THE TIME says:

    THE RAISE IN THE ADMISSION PRICE TO $82, AN OUTRAGEOUS PRICE, IS ONLY AN INDICATION THAT SOONER, RATHER THAN LATER, WE WILL BE READING THAT THE PARK HAS GONE UNDER. IT HAS BEEN IN THE RED FOR YEARS, AND LIKE A SHIP WITH A HUGE LEAK, IT WILL EVENTUALLY WILL GO UNDER AND WILL BECOME HISTORY.

    THE PARKS APPEAL HAVE LONG SINCE PAST YEARS AGO. IT IS PASSE.

  11. David Smith says:

    The reason they can raise prices probably has something to do with the decline of the U.S. Dollar. If a majority of their visitors are from other countries, it becomes cheaper for them to visit Disney when the dollar falls. The dopey American who wanted eight years of George Bush, still must realize that it is still cheaper to vacation in your own backyard, than to get on a plane to Yosemite, Europe, etc.
    Commodity prices are also on the rise. As the dollar falls, companies have to get more productivity or raise prices.

  12. meme says:

    Wow… “Racist Disney”…if anyone is racist, that would be you!! Why does it have to be hispanics with big families and black people with low income? Ever heard of white trash people…they have both, too many kids and no income. Grow up!

  13. Keyki says:

    $3 isn’t a huge increase, but with all of the other increases over the year to the ticket prices, parking, hotels and concessions, it adds up to big $$. I took my family when they had free admission on the birthday and again this year with the $99 for all 4 parks. Unless they have big promos like that, I cannot go. I think my kids get the same enjoyment from Chuck E Cheese and all games are .25!

  14. Yvonne says:

    Get a AAA discount. 1 adult 1 child under the age of 9 for annual pass is $716. That includes your parking which is $14 a day. You can go to all 4 parks no limit. You can any time during the 365. When you do this you are savings tons of money. Plus they offer a payment plan on Annual Passes.

  15. Kawen says:

    My family and I will continue to scrape throughout the year to be able to go. It is a VERY special trip to make, and even though the cost is so so so costly, Disney is a big part of our lives. Living with a “little princess,” it is a good incentive as a reward for hard work and good behavior.

    I will write to Disney corporate and tell them my two cents about the hike. You should too!
    http://disneyworld.disney.go.com/contact

  16. Paisley says:

    I think Walt Disney would be appalled right now. He created Disneyland and Walt Disney World so regular families would have a clean, magical place to visit. The regular family has been priced out of his dream.

  17. hedlykarok says:

    for that kind of money, you could fly to cleveland and go to cedar point to enjoy a REAL amusement park without all merchandising crap.
    3 of the top 10 coasters in the world for $46/pp.
    stay at the maples motel for $35/night

  18. Bill says:

    Keep in mind that Disney employs around 55,000 people and must meet the payroll and costs of corporate enterprise. They also had layoffs last year of around 720 employees. If you want to continue to go there and enjoy the parks and expect the same service, someone has to pay for it. I for one have gone since the parks opened in 1971 and will continue to go as long as I can.

  19. Grandma Anne says:

    Last month, our northern family came for a 2 week visit. There was talk when planning the visit about all of us going to DW, but when we calculated how much it would cost just to get in, plus the overpriced low quality food, long lines, parking, etc.. we decided, in advance of the trip, to do other things with our grand kids and family. They had a ball going to playgrounds, using our pool, bowling, cook outs, mini golfing, picnics, many trips to the beach, taking a boat ride, watching movies, etc. With the money we saved by not going to the park, we had fun and activities every single day, not just on one big financial blowout which has often proved disappointing. The kids didn’t miss it because we didn’t talk about Disney. We talked about all the other fun things we had scheduled.

  20. Grandma Anne says:

    Oh, Bill? We spent money locally for the 2 week family visit, supporting many employed people right here in the Palm Beaches.

  21. rjalt56 says:

    Racist Disney,
    That is the most ridiculous thing I have ever heard. I do not believe they raised their prices to keep hispanics and African/American families out. How stupid a statement that is.
    The problem is greed, just like all other big businesses. Why would this park, that is totally family oriented think to keep prices at a place where a family of four could go and have fun and make good memories in an otherwise crappy economy? They should be ashamed of themselves. So much for an average family being able to spend a day at one of the parks. It is so unfair to the middle class in this country, not to mention the lower class families. How about doing something nice for their fellowman.
    Lower those damn prices, show you have balls Walt Disney World.

  22. freakerdude says:

    Just another price increase that will rob our children of their dreams.

  23. Jim says:

    I haven’t bothered to go to Disney in over 10 years because I thought it was too much back then- I sure won’t ever be going again with the increases they’ve made since then. I don’t go to see professional basketball, football or baseball games either for the same reason-
    grossly overpaid players- I stopped going to those games over 20 years ago. If Americans want a change to prices- stop going for a year or two- or three or four. They’ll either go out of business or drop prices.

  24. Paisley says:

    Since they started giving away free meal plans to everybody who books a vacation at their resorts, their restaurants have gone down hill. We call those people ‘The Orange Soda Crowd’–the people who would normally not spring for LeCellier, but on the free meal plan think ‘why not!”. Then they clog the nicest restaurants, ordering orange soda to wash down a good steak. uggh! All of the restaurants, even le Cellier, seem like the food is now mass-produced. Luke warm and tasteless. Then the overcrowding of places you could once make a reservation for the week prior, now can’t get near. They are killing their business with this stuff!

  25. Chris says:

    The last time I went to a Disney park it cost me $35.00 to get in for the day back in the 1990′s. I agree with the other posters in this forum, to have to pay $82.00 just to get in the park for one day is ridiculous and I think that the top management of Disney had better wise up quick if they don’t want to lose ALL of the customers. I wonder how fast they would change their attitude towards their customers if ALL customers permanently BOYCOTTED Disney? I can think of better ways to spend $82.00 that have better value than some Disney theme park! It’s been many years since I have gone to one of there parks and I will never go again – simply because I can no longer afford to go to them and also because for the money spent, they don’t offer enough wizz bang for my buck in the form of new and different rides etc. who needs Disney? All they want to do is fleece us!

  26. Adam says:

    I have been a Disney FAN since I was a kid myself and loved going there as much as I can, but now with the economy the way it is, my wife being laid off, and my job questionable I cannot afford to pay those prices. My son is 8 and we went up there quite a bit until last year. We bought Seasonal Passes that were reasonable but now I just can’t take a chance of shelling out that kind of money (It comes to about $750.00 for the 3 of us). It breaks my heart when my son asks when will we be going to Disney but we make the best of it.

  27. ELC says:

    It always amazes me when places like Disney raise their prices in
    these times. When people are just making it and want a stay-vacation
    in their state-to raise a one day pass to $82.00 is pretty stupid.
    Don’t they realize when they antagonize the customer in bad times-
    these are the same customers who won’t return in good times. They
    are totally over-priced now. As for out of state visitors-they probably feel they are getting a bargain, but of course they are
    not. Its sad when a company like this has the money to keep prices
    down especially since they raised the prices last year-where do they
    think they will get the fans who will not return in the near future?.
    Disney bites its nose to spite its face. Fans remember how they are
    ******* and they don’t forget. SHAME ON YOU DISNEY!

  28. Mr. right says:

    Disney must be practicing Northeast Economics — “Price always go up!”

  29. George Raupp says:

    This is rediculous. For a family of four including food and beverages it will cost more than 6 or 700 dollars a day. Walt Disney had envisioned this as a place where the average family could go to vacation.

  30. Out of Options Mom says:

    As a mom to two children ages 6 & 7 I simply feel defeated. I found this article while searching for discount tickets. With four of us needing tickets, lodging, travel and food (although we will prepare most meals ourselves) I simply can’t give my kids what they want most, a trip to Disney. The ticket prices alone keep us away. For two day passes to only one park it is well over $600. With the massive amount of money they bring in daily you would think they could atleast provide some sort of discount tickets for families with total household incomes under $40,000 a year! We have been saving for several years and still can’t make it happen and have never been able to take a vacation! Come on Disney let people have a little joy!

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