Forgive my censorship, but the obnoxious and trite phrase “going green” has pervaded just about every facet of consumer marketing in the past few years.  Luckily, the cringe-inducing term is rarely used in the video game industry. Now that it has arrived, we cannot let it fester and grow unchecked.

I propose the term be permanently removed from the American vernacular or, at the very least, in reference to video games.  The Post could even run a contest to find a replacement term.  The winner would be famous and adored.

Until then we have no immediately identifiable way to explain news such as the Viva Group’s redesign of Xbox 360 video game packaging that uses 20% less plastic while maintaining the same quality and performance.

Commence the contest.