EA hopes this Sharp Dressed Man will demand you to Gimme All Your Lovin’ (definitely shoe-horned those in, but look at him; I just couldn’t resist) when they reboot the Medal of Honor franchise in 2010.

The 10-year-old series has been in decline for some time now, and the need for a revitalized brand has certainly been fueled by the continued, enormous success Activision has had with Call of Duty.

The EA Los Angeles and DICE co-developed Medal of Honor ditches World War II and moves to a modern-day Afghanistan where the bearded man from above (apparently based on an actual US Army Special Forces soldier codenamed “Cowboy” http://www.life.com/image/1373470) is a “Tier 1 Operator”.

I’m hoping EA aims for a more realistic story as opposed to the absurdity that was Call of Duty: Modern Warfare 2, i.e. fighting Russian paratroopers in a bombed-out Oval Office.