ORCHARD PARK, N.Y. (AP) — The catwalk might never be the same now that Terrell Owens has signed a deal with a modeling agency.

Having already launched a reality TV show and promoted his own breakfast cereal, the Buffalo Bills receiver is ready to try fashion after signing a deal with Wilhelmina Models this week.

“When you’ve got some good looks like myself, you’ve got to take full advantage of it,” Owens said Wednesday.

The firm, which has offices in New York, Los Angeles and Miami, signed Owens to its sports division, which also promotes boxer Roy Jones Jr., NBA star Andrei Kirilenko and U.S. speedskater Allison Baver.

Wilhelmina will represent Owens in seeking endorsements and sponsorship deals in personal care and fashion industries.