Has the band with the treadmills topped itself?
OK Go, who made one of the all-time viral videos with the highly choreographed treadmill extravaganza “Here It Goes Again”, has built almost its entire career out of DIY music video making.
But its latest for the song “This Too Shall Pass” may challenge its best-known work.
The video’s creators — which include the members of OK Go — put together a Rube Goldberg-esque contraption that looks like it took up the entire span of a warehouse, and filmed various band members singing the song as each bit of the “machine” worked its way into place.
Billboard reports the whole contraption took four months to build, and the video is a testament to the incredible timing the contraption had to have to match up with the song.
