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Posted: 11:33 a.m. Thursday, April 1, 2010
Oscar and Grammy award-winner Jennifer Hudson chose a candle to light up the side of the second celebrity-designed “7-Eleven® Coffee Cup With A Cause.” Her cup goes on sale today at participating 7-Eleven stores across the U.S. and will be available through May 31 or while supplies last.
Proceeds from the cup featuring Hudson’s personal design will benefit her designated charity, Boys & Girls Clubs of America.
The cup is inscribed with the words “Light of Peace” in Hudson’s handwriting.
7-Eleven’s program "lets me give back to an organization that really helped me while I was growing up in Chicago,” Hudson said, “but also is an opportunity to tell others about the great work this organization continues to do. The Boys & Girls Clubs provide safe places for kids to learn and grow, not just in Chicago but across our country and on U.S. military bases around the world.”
Throughout 2010, 7-Eleven will introduce limited-edition 20-ounce coffee cups designed by entertainment and sports celebrities to be sold in its U.S. stores. Proceeds from sales of the cups benefit the featured celebrity’s charity of choice. These cups can be filled with any 7-Eleven hot beverage and customized with a selection of creams, syrups and spices at no extra charge.
While 7-Eleven guarantees a minimum donation of $250,000 to each charity, donations could reach as high as $300,000, depending on the number of cups sold. Consumers can drive up donations through the purchase of the celebrity-designed cups.
More information about the “7-Eleven Cups With a Cause” program can be found at www.cupwithacause.com, www.facebook.com/7Eleven and www.twitter.com/7Eleven.
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