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Posted: 10:05 a.m. Thursday, July 12, 2012
By Ginny Beagan
TCPalm
Joanne Caras is a lesson in positivity and good Karma.
On a recent trip to Los Angeles promoting her book, "Miracles & Meals," 56-year-old Caras made a call to see if she could get a meeting with network representatives at Jewish Life Television (JLTV). They said yes, she met them and declared she could be the Jewish Rachael Ray.
Apparently they believed her. The next day they signed Caras to a year's contract with JLTV, which is seen in every state and 116 countries. "Miracles & Meals with Joanne Caras" debuts on JLTV July 16.
"I was so impressed with her energy and her unique take on honoring Holocaust survivors, I immediately realized that she had to have her own show on JLTV," said Brad Pomerance, senior vice president of programming for JLTV in an email.
The show, filmed in Caras' Port St. Lucie home, is based on her two books, "The Holocaust Survivor Cookbook" and "Miracles & Meals." Both books share recipes from Holocaust survivors and their families. On her show, Caras will share not just kosher recipes from the books, but she and her husband also will share survivors' stories — stories Caras believes should not be forgotten.
Caras' mission began in Jerusalem where she visited Carmei Ha'Ir open restaurant, a soup kitchen there where her son and his wife volunteered. The concept of the open restaurant means it's impossible to tell those getting free meals from people like Caras and her family, who left a gift to pay for her meal as well as others' food when visiting.
Caras was moved by the dignity with which each meal was served and knew she wanted to raise money for the cause. The inspiration for the cookbook came after some family brainstorming and news of the death of a relative who was a Holocaust survivor. The first book showcases more than 250 recipes and photos from Holocaust survivors and their families from all over the world and most importantly, Caras said, it tells their stories.
"I wanted to honor these people." Caras said.
This is a family project and they do not keep a penny of the profit. Caras was in Jerusalem in May to launch the new book and to present the Carmei Ha'Ir open restaurant in Jerusalem a check for $160,000.
"Everything this book touches — whether it's a heart, a community or a group — it's only giving back," Caras said.
Caras and her husband of 30 years, Harvey, paid for the self-published books. Caras' daughter does the marketing and her son manages the website and handles sales in Israel. Her youngest son, Rabbi Michael, ensures all the recipes are kosher.
With no agents or publicists, the family has sold 40,000 books and Caras does at least 50 speaking engagements every year. She has presented in Canada, Italy, Denmark, London and Israel. She charges no fee for her speaking engagements and is paid only traveling expenses. To book a speaking engagement, groups have to buy a minimum of 48 books at the wholesale price, $22. Caras makes her presentation and signs the books that are then sold for $36. All of the profit from the wholesale price goes to the soup kitchen, and Caras asks that the $14 difference be put back to the booking groups' communities — whether it's a Jewish organization, a senior group, a hospital or school.
"It doesn't matter where, just pay it forward." Caras said.
To date, the book has raised $600,000. Schools and colleges around the country have incorporated the book into their curriculums to teach history and tolerance.
"This isn't a Jewish concept, it's a world concept. We need tolerance in the world," Caras said.
Stories and recipes continued to come in from Iceland, Venezuela, Cuba and others as more people discovered "The Holocaust Survivor Cookbook," so Caras created a volume two. "Miracles & Meals" includes more photos, recipes and miraculous stories of survival. Some survivors shared stories they have never told to another living soul, stories Caras hopes will be shared at the family dinner table along with the food.
"We need to remember the past so we learn to treat each other with respect and tolerance." Caras said.
With 75 speaking engagements booked this year and exposure from the new show, Caras is hoping to meet her goal of selling six million books to honor the six million Holocaust victims.
Watch
"Miracles & Meals with Joanne Caras" debuts on JLTV 9 p.m. July 16. (Comcast channel 239 or Direct TV channel 366)
Caras will be the featured speaker at the National Jewish Retreat in Fort Lauderdale on Aug. 2.
Read
"Holocaust Survivor Cookbook" and "Miracles & Meals" can be purchased for $36 at www.survivorcookbook.org or Amazon.
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