As fashion shows proliferate with the cooler weather, it’s satisfying to note that middle-age models are no longer a rarity. Show coordinators such as Rose Meyerowich even prefer them — for a simple reason: Audiences love them.

“Whether it’s a fund-raiser or a charity show, the audience is always filled with ladies who have silver hair,” said Rose, who coordinates area shows for luncheons, charity galas and teas.

“When they see someone with gorgeous silver hair and a nice shape (it doesn’t have to be size 2), then right away there’s an association. They think, ‘Gosh, that lady’s my age! Or she’s older than me. And look how good she looks.’”

Rose said model identification leads women to more seriously consider the trendy clothes, thinking perhaps, “If she can get away with that outfit, maybe I can too,” even if it’s something they wouldn’t normally incorporate in their wardrobe.

Allee Newhoff, director of TV and film for the Elite Miami Model and Talent Agency in Miami, said there is a great deal of work for over-50 models in South Florida because of the travel industry, which includes cruise lines, resorts and condominiums.

“The mature models have been around a long time; they’re very professional and are ready to travel at minute’s notice,” she said. “These women are always going to have a market. It’s nice to see them a lot more often these days in catalogs. They have a certain relatability. There’s no doubt these women can sell products, sell clothing, sell a lifestyle.”

Ethel Gravett of Tequesta, who began modeling 50 years ago, said audiences relate to her more today.
“When I was younger, people would say, ‘Yeah, you look good in that, but what about me?’ Now they don’t say that. I am their age!”

Maybe that explains their success. As Rose points out: “The models with beautiful white hair get the most applause every time.”

Ethel Gravett, 75, Tequesta

Regular job: Realtor with Coldwell Banker

Years working as a model: 50

How she got started: She was asked to model for the North Palm Beach Junior Women’s Club, which led to modeling for The Red Hen, a dress shop in Tequesta.

Biggest job: While working for a local chain of clothing stores called The Cricket Shop, she became one of three “Cricket girls” in local TV ads during the ’80s.

Best thing about modeling: “Getting to wear all those beautiful clothes!”

Any tips you learned that you use when you’re not in front of the camera: “Good posture.”

Louise Diane Campanelli, 70something, Pompano Beach

Regular job: Full-time model and modeling adviser.

Years working as a model: Fairly steadily since 13.

How she got started: Since Louise was at 5 feet 9 at age 13, her older sister told her she’d be perfect for the runway and took her to a modeling school in New York.

Biggest job: A Revlon commercial with Cindy Crawford for ColorStay makeup. (She’s also worked for Armani, Starbucks, Ralph Lauren, Gold’s Gym, Hyatt and many others.)

Best thing about modeling: “The self-esteem it gives you — and meeting so many people. Plus, it keeps me on my toes about my appearance”

Any tips you learned that you use when you’re not in front of the camera: “The world is a red carpet. It seems like you’re always performing in life; you become an actress. And being a model helps you be a better actress.”