
Chester Brandes and Timo Sutinen are behind the launch of a Florida-made orange vodka called 4 Orange. (Richard Graulich / The Post)
LAKE ALFRED — Standing in the heart of citrus country, where the trees are just beginning to yield the baseball-sized fruit that is Florida’s signature crop, it’s natural to thirst for a cold glass of orange juice.
But when Palm Beach Gardens-based entrepreneurs Chester Brandes and Timo Sutinen came to this Central Florida town, they had another beverage in mind. Namely, vodka.
A Florida-made, orange-flavored vodka, to be exact.
So, they set out to create just that spirit, hoping to capitalize on the sun-kissed fascination for all things Florida. Within about a year, 4 Orange Premium Vodka was born.
“Florida is a brand,” said Brandes, speaking recently to a small gathering of journalists and state officials at the Lake Alfred distillery where the vodka is made.
But that begs the big question: Will that brand — or, more specifically, that $24.99 bottle of vodka that symbolizes Florida — find its place on bar and liquor-store shelves? And if it does, could it mark the start of something much, much larger, as in a whole new Florida spirits industry?




