Career Builder: Casual Friday

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6 p.m.

So this isn’t a commercial, but the Jay-Z intro is pretty impressive, because drum beats = drama, and have that lovely orchestral backing that scream “Important sports documentary moment.” And it doesn’t involve Diddy, which everything seemed to about five years ago, so all the better.

You know what’s not a Super Bowl commercial but that I love anyway? Those surreally cheesy Bedding Barn ads with the weird dude in the cape and the women in the costumes playing drums and the big red barn they’ve been using since 1987. It’s the most consistent “What that higgity was that?” moment in advertising, and it’s so awful you gotta love it.

6:06

— Hyundai, starring the Dude’s voice, for the Tuscon. Umm, OK? Is this new? Are they not doing anything new until kick-off?

— AT&T with Luke Wilson and the postcards. Not new or exciting. AT&T must have a lot of money, because he can’t be cheap.

— The Ritz Crackers “Let’s Groove Tonight” with the marching band and Tiki barreling through the tailgate. I’ve seen this a lot today. Great song. Tiki looks sorta goofy, but it’s about crackers. It’s not the Oscars.

— Freida Pinto cleaning her face with Loreal Skin Care. She’s very pretty, huh?

— NFL Play 60 – Players giving back. That’s nice. Good for them.

— Undercover Boss preview…I wonder what would happen if my boss, Entertainment Editor Larry Aydlette, delivered papers? He could do it, but he’d get into a discussion about “The Big Lebowski” with the customers, and then the papers would never get there.

And I know that this is not about commercials, but I must add a correction about what the title on the screen with the Colts entered said. It read “Indianapolis: Fourth Super Bowl Appearance.” Technically, that’s not true. The Colts franchise has been to the big game four times, but two of them were when the team was in Baltimore. This is Indianapolis’ second. Sorry. Had to.

6:14 p.m.

OK..the new ads must be happening after kick-off. Right now, it’s Pizza Hut, the Geico gekko, and Quilted Northern. And the Dude is back, with more Hyundai info. Good for him.

An ad for the Walter Payton award. Oh, Sweetness. I know a few Chicago fans who literally wept when he died. He seemed like a class act.

6:23 p.m.

M. Night Shyamalan’s “The Last Airbender”. Doesn’t inspire me to see it much.

E-Trade- Doesn’t inspire me to want to do E-Trade.

Rogaine Foam: If I had hair loss, it might want to make me want to buy it. Then again, I might want to without the commercial.

Callaway Driver:  Go golf! Way to stay in the public eye in a good way!

LeBron/ Dwight Howard for McDonalds- Wow! They’re doing the Bet like Bird and Michael Jordan-  Love it! A nice throwback. And Larry Bird! “Who’s that?”  ”I have no idea! But he took our lunch!”

Nurse Jackie: Doesn’t make me want to get Showtime.

CSI. Pump those ads, CBS!

6:42: p.m.

Bud Light: “There’s Bud Light in a fridge made of Bud Light!” Well, that was awesome! That’s like a dream house in these parts.

Snickers: “You’re playing like Betty White!” And you know Betty White could take a hit. Also…Abe Vigoda is a lot more sprightly that I imagined. I think I thought he might be dead, actually. Nice to see

Focus on The Family: That’s very fuzzy. That’s all I’m saying about that – there are other Posters talking about it in more depth. Also, Tebow’s mom can take a hit like Betty White!

Survivor Heroes And Villains: I. Can’t. Wait.

Boost Mobile:  Super Bowl Shuffle — That’s great! The spray tan was a special touch. The Boz looks good. I do miss Sweetness. But Ditka with the headset was the crowning glory. Good show!

Doritos: Anti-bark collar. That’s a sadistic dog.

6:51 p.m.

“Robin Hood”: Crowe! Cate! Holding down Sherwood Forest! And their accents are real! Of course, they’re Australian accents. But…it’s a start. And they can do British. (No disrespect, KCost. Not much, anyway.)

Doritos: “Keep you hands off my momma, keep your hands off my Doritos.” I love that kid. He should run the national defense.

Bud Light Doomsday Nerds: Mildly amusing. Pretty expected.

NCIS Head Slap: You gotta hand it to the Tiffany network. If the world is coming to your party, make sure you serve ‘em your brand-name snacks. They’re promoting the mess out of their shows, and that’s what anyone would do.

7:04 p.m.

Coke: Mr. Burns is broke? I would feel sorry for him…if he wasn’t evil. But he’s overcome with the kindness of Apu and an ice-cold Coke. And Millhouse runs into the Coke and apologizes. I sort of expected some irony, but it was sweet…Hey, is that Spider Pig?

Go Daddy- Oh, Danica. I…Oh, that was predictable. The minute you saw that non-acting blonde, you knew her robe was coming off. Not the target audience, I guess. Apparently, there are un-censored versions online. Have fun! Please forget to tell me about it! I know these target dudes, but does a hot girl make one want to sign up for Web hosting? Are hot girls better at Web hosting? Has there been some government study on this?

7:09 p.m.

Doritos in the casket. Now, that was funny.

Bud Light:  Auto Tune is very 2009, but T Pain singing about guacamole is priceless.

Monster: Is that a hedgehog? It’s gross that he’s in a hot tub with the bikini girl. It’s a hedgehog. Does that speak to the power of Monster to make you a winner or the lack of taste of a girl who hot tub dives with a hedgehog? Or beaver. Or whatever he is.

Wolfman: Convincing! Convincing me not to go see that movie!

Bridgestone: Now that was a bachelor party. Oh, a “Hangover” rip-off. Obvious. But I loved the whale.

Cars.com: That was a long way to go for that payoff. And not worth the ride.

7:18 p.m.

Bud: The town pulls together to save the Bud delivery truck. And a brave dog leads them all. That wasn’t nearly as funny as I expected it to be. Maybe it’s because the idea of a beer truck running over my back makes it spasm. No beer is that good.

Mark Sanchez: He makes me want to get my heart checked.

The Late Show: Oprah! Dave! And…Leno? NBC let him promote his competition? What was the logic behind that? Cute ad though.

Amazing Race: I can’t wait to see the former Teen Miss South Carolina, the one whose speech mentioned “The Iraq,” try to find her way around the world. Please be smart. Please be smart…or don’t. Whatever is funnier.

Career Builder: Casual Friday. Oh, my eyes. That’s pretty funny!

Dockers: Why are there all these people in their underwear? My eye still hurt from “Casual Friday!”  And now I’m singing “I wear no pants!” Infernal catchy jingle that doesn’t relate to my life!

Hyundai: Old Favre! That’s more like it! No offense, Voice of Jeff Bridges.

7:36 p.m.

Dodge Charger: “A man’s last stand.” Fine, drive it. But do put your underwear in the basket.

Teleflora: Those dried flowers in the box are MENACING. Nice way to push live, brilliant flowers, because if flowers insulted me, I would have to change jobs.

Papa John’s: That dude is so rich.

“Alice In Wonderland”: Tim Burton is an evil genius.

Dr. Pepper Cherry: Kiss. Kiss of Cherry. Little kiss. Yawn. I was hoping for Adam Lambert in there somewhere.

Tru Tv: I will never get that Puxatawny Polamalu ad out of my head. No one with a ‘fro wants to imagine being yanked out of a tree stump. It’s wrong.

“CSI Miami” in space: Can we send Caruso? And not bring him back?

7:44 p.m.

Harry Potter world at Universal Orlando: Intriguing.

Flo TV: Is it just me, or are there more than a few “Be a man” commercials, where the theme is “Take your manhood back from your girlfriend?” It was amusing the first time. But don’t they know women watch these games, too, and that after a while, the joke about getting ones stones back gets tired and a little offensive? If you need a tiny TV to hide from your girlfriend to be a man and stand up for yourself…are you really standing up? You wanna start something, stay home and watch the game, Stumpy.

7:49 p.m.

Intel: I laughed out loud. Poot Jeffrey, the sad robot! He’s more pitiful than the toy robot in those Totinos’ Party Pizza ads!

7:51 p.m.

Flo Tv: The Who! “My Generation!” Will.I.Am. Good stuff. Better than the other one!

Acura: Was that Alec Baldwin?

Metro PCS: Surreal.

CarMax: The Dramatic Chipmunk! And Cockatoo! Those Dramatic Chipmunk spoofs are way old. But for some reason, it never stops cracking me up.

8 p.m.: Find my Who blog later on tonight!

8:14 p.m.

March Madness: Are all the good commercials for CBS shows? Have you noticed this?

“Miami Medical”: Hope it’s better than “Three Rivers!” Remember that? Of course you don’t.

More CBS commercials. Whatever.

“The Back-Up Plan”: I have no interest in seeing that movie, because falling in someone’s birthing pool is not my idea of a good time. Hope it’s not yours, either.

Toyota commercial: Way to be positive, Toyota! Am I the only one going “Wonder how the brakes are?” No, I’m not. And I drive a Toyota product.

8:20 p.m.:  A recap of the Rihanna/Jay-Z intro. That was pretty cool. Liked it better this go-round, and it was pretty classy the first time.

8:28 p.m.

“Prince of Persia”: I dunno. The effects seem great, but is there anything else there?

Motorola: Megan Fox in bathtub, wreaking havoc with her emailed photos.. As she would.

Volkswagon: PUNCHBUGGY! (punches unsuspecting Super Bowl guest) No punch back! And that Stevie Wonder cameo punching Tracy Morgan? Priceless. Like the Dramatic Chipmunk, Stevie Wonder  bits where he spoofs himself never get old…to me.

Denny’s: “A great day to be an American. A bad day to be a chicken.” This is what it sounds like when chickens scream.

“How I Met Your Mother”: Can’t NPH replace Simon Cowell on “American Idol?”

8:39 p.m.

Michelob Ultra: Go Lance! I’ve seen that before though.

HomeAway.com: The Griswolds! Look kids! Big Ben! Parliament!

Bridgestone: “Your tires or your life!” LAME.

KGB: Sumo. Weird.  My friend Lisa just IM’d me that she loved it. Did I miss something?

Coke: The pay-off, that would would sleep walk across the dangerous plain for a Coke, was a little let-down, but it was breatktaking getting there.

ETrade Baby: I liked the other baby better. Is that bad to say? “Milkawhat?” OK, that’s my favorite. I take it all back, New Baby.

8:45 p.m.

The Census: Big stars. Boring, confusing ad.

Google: Moving. Sweet. A relationship, in Google time. I actually “Aww’d!” when the last search read “How to assemble a crib.”

8:53 p.m.

Kia Sorrento: Go, Sock Monkey! Go, Sock Monkey!

Select 55: Eh.

9:06 p.m.

Vizio: I know it was supposed to show everything available on the Net, but it was too distracting and made my head hurt.

Emerald Nuts and Pop Secret: Awesome plus awesome equals an awesomely surreal piece of work. Love it.

9:15 p.m.

Dante’s Inferno: Bill Withers meets medieval hell. No thanks!

Budweiser: The Clydesdale and the bull. Why do I want to sing that to the tune of “Chico and The Man”?

9:20: Honda Cross Tour: The world’s most industrious squirrel, set to a jazz beat. Niiiice.

Denny’s: More screaming chickens. That could get old, but it hasn’t yet.

9:26 p.m.

Audi TDI: The Green Police! How clever! And singable!

Taco Bell: Sir Charles. Again.

9:30 p.m.

Doritos: OK, I take it back. Doritos scored a funny one. When that dude got a Dorito stuck in his neck…what a delicious death.

9:32 p.m.

Bud Light: Book club. Predictable.

E*Trade: Where’s the Milkawhat girl?

9:37 p.m.

GoDaddy: Seriously?

Denny’s: The poultry assault continues. And it’s eggs-elent. You know you were thinking it. Don’t judge me, Judgey.

9:47 p.m.

ETrade: Getting tired of that baby now. Bring back the chickens, man.

Pace Picante: So you can’t ever cook with salsa? It’s delicious! Stop running my life, commercial.

CarMax: And now, it’s a dramatic monkey. And dramatic dog. He’s mighty cute.